Make

Make (formerly Integromat) is a no-code automation platform designed for building complex workflows that connect over 2,000 applications. Its powerful visual interface combined with advanced data manipulation capabilities enables users to create sophisticated automations with minimal technical expertise.

Main Features

Visual Scenario Builder

Make’s intuitive drag-and-drop interface allows users to design complex automations visually:

• Interactive Canvas: Build workflows by connecting modules representing apps and actions
• Real-Time Execution Feedback: View data flow between operations with immediate visual feedback
• Scenario History: Track and review previous executions with detailed logs
• Selective Testing: Execute specific parts of scenarios to test changes without running entire workflows

Extensive App Integrations

Make provides one of the largest libraries of pre-built integrations in the automation space:

• 2,000+ Standard Apps: Connect popular tools like Gmail, Slack, Salesforce, Trello, and more
• Custom App Creation: Build and share custom integrations for proprietary systems
• HTTP Module: Connect to any service with an API, even without a dedicated integration
• Webhooks Support: Trigger scenarios based on external events via webhook endpoints

Advanced Data Manipulation

The platform excels at complex data transformations and routing:

• Powerful Data Mapping: Transform data between formats with comprehensive mapping tools
• Custom Variables and Functions: Define variables and write JavaScript functions for complex logic
• Arrays and Iterators: Process data collections efficiently with specialized array handling
• Conditional Routing: Route data differently based on various conditions using filters and routers
• Error Handling: Configure robust error handling to manage exceptions and retries

Real-Time Monitoring and Analytics

Make provides comprehensive visibility into automation performance:

• Live Execution Visualization: Watch data flow through scenarios in real-time
• Detailed Logs: Review complete execution logs with input and output data
• Performance Analytics: Monitor operation usage and scenario performance
• Error Notifications: Configure alerts for failed executions or specific conditions

Security and Team Collaboration

Enterprise-grade security and team features support organizational use:

• User Management: Control access with detailed permissions and roles
• Secure Data Handling: Protect sensitive information with encryption and secure data practices
• Scenario Templates: Share and reuse automation patterns across teams
• Audit Logs: Track changes to scenarios and user activities

Use Cases

Customer Support Automation

Make streamlines customer service operations through integrated workflows:

• Automatically route support tickets to appropriate teams based on content
• Sync customer data between help desk software and CRM platforms
• Generate automated responses for common inquiries
• Create escalation workflows for urgent issues
• Track customer satisfaction metrics across multiple platforms

Order Processing and Fulfillment

Businesses use Make to automate order handling workflows:

• Connect e-commerce platforms with inventory management systems
• Synchronize orders between online stores and fulfillment services
• Generate shipping labels and notifications automatically
• Update inventory levels across multiple sales channels
• Create custom order reports and analytics

Lead Management and Marketing

Make enhances lead nurturing and marketing operations:

• Capture leads from web forms and automatically add to CRM systems
• Segment customers based on behavior and trigger personalized emails
• Sync customer data between marketing tools and analytics platforms
• Schedule social media posts across multiple platforms
• Generate marketing reports combining data from various sources

Financial Operations

Accounting and financial teams leverage Make for accurate data handling:

• Sync invoice data between accounting software and payment processors
• Automate expense reporting and approvals
• Generate financial reports combining data from multiple systems
• Track payment statuses and send automatic reminders
• Reconcile transactions across different platforms

Pricing and Plans

Free Plan

• Cost: $0
• Operations: Up to 1,000 per month
• Features:
  • Core platform functionality
  • Access to standard app integrations
  • Basic execution history
  • Community support
• Best for: Individuals and small businesses testing automation concepts

Core Plan

• Cost: $9 per month
• Operations: 10,000 per month
• Features:
  • Unlimited scenarios
  • 2-minute minimum interval between executions
  • 10MB file transfers
  • Standard support
• Best for: Freelancers and solopreneurs with simple workflows

Pro Plan

• Cost: $16 per month
• Operations: 10,000 per month with flexible usage
• Features:
  • 1-minute minimum interval
  • 100MB file transfers
  • Operations rollover
  • Priority support
• Best for: Growing businesses needing more advanced features

Teams Plan

• Cost: $29 per month
• Operations: 10,000 per month with team features
• Features:
  • Team sharing and collaboration
  • Roles and permissions
  • Shared connection pools
  • Scenario templates
• Best for: Small to medium teams requiring collaboration tools

Enterprise Plan

• Cost: Custom pricing
• Operations: Custom limits based on needs
• Features:
  • Custom SLAs
  • SSO integration
  • Enterprise security features
  • Dedicated account management
  • 2-factor authentication
• Best for: Large organizations with critical business processes

Technical Considerations

Operations Pricing Model

Make’s pricing is based on “operations,” where:

• Each module action counts as one operation
• Complex scenarios with multiple steps can consume more operations
• Operations usage should be carefully monitored to avoid overages
• Different pricing tiers offer varying operation limits and features

Execution Timing

Scenarios can be configured to run:

• On a schedule (from every minute to custom intervals)
• Instantly via webhooks
• Through manual activation
• Based on polling intervals for new data

Performance Optimization

For efficient operation usage:

• Use filters to process only relevant data
• Configure appropriate error handling and retries
• Implement data bundles for batch processing
• Leverage routers to direct data flows efficiently

Connection Security

Make securely connects to services through:

• OAuth 2.0 authentication
• API keys and tokens
• Encrypted connections
• Secure credential storage

Make represents a powerful solution for businesses seeking to automate complex processes without extensive coding. Its visual approach to automation, combined with advanced data transformation capabilities and extensive integration options, makes it suitable for organizations of all sizes looking to streamline operations and increase productivity.